Enlighten Dental is committed to protecting your privacy. This Privacy Policy explains how enlightendental.ca collects, uses, stores, and safeguards the information you provide when using our website, contacting our practice, or engaging with our communications. By using our website or providing your information to us, you consent to the practices described in this Privacy Policy. Please contact us directly with any questions regarding our privacy practices.
How We Collect and Use Information
In order to send an inquiry, request an appointment, or submit a consultation request through our site, you may be required to provide information that identifies you, including your:
- Full name
- Email address
- Telephone number (mobile or landline)
- Mailing address
- Reason for visit, dental concerns, or message content
- Insurance information (only when you choose to provide it for treatment estimation)
This information is used solely to correspond with you, schedule appointments, deliver services, respond to your inquiries, and provide information about our practice. We will only use your personal information as permitted by law.
Enlighten Dental uses electronic, physical, and managerial procedures to protect your information from unauthorized access, disclosure, alteration, or loss. However, we are unable to guarantee that your identifiable and non-identifiable personal information will never be disclosed in a way that conflicts with this privacy policy. We are not responsible for any security breach or other third-party actions outside our reasonable control.
SMS & Text Messaging Privacy
Enlighten Dental takes special care to protect mobile phone numbers and SMS opt-in data. The following terms apply to the collection, use, and protection of mobile information shared with our practice:
Mobile Information Collection
When you provide your mobile phone number to Enlighten Dental—whether through our website forms, in-person at our office, over the phone, or through any other communication channel—we collect this information for the purpose of contacting you regarding your appointments, dental care, and practice-related communications.
Consent to Receive Text Messages
By providing your mobile phone number and opting in to receive text messages, you expressly consent to receive SMS messages from Enlighten Dental. These messages may include:
- Appointment reminders, confirmations, and rescheduling notices
- Practice updates and important announcements
- Follow-up care instructions and post-treatment communications
- Promotional offers, special promotions, and marketing communications
- Customer service responses and replies to your inquiries
Message Frequency: Message frequency varies based on your appointment schedule and interactions with our practice. You may receive up to 4 or more messages per month.
Message & Data Rates: Standard message and data rates may apply based on your mobile carrier and service plan. Enlighten Dental does not charge for text messages, but your wireless carrier may.
Mobile Opt-In and Opt-Out
You may opt in to receive text messages from Enlighten Dental by submitting your mobile phone number through our website forms, completing patient intake documentation, or providing verbal or written consent at our office. You may opt out of receiving text messages at any time by:
- Replying STOP to any text message you receive from us
- Contacting our office directly at (604) 876-9228
- Emailing us at info@enlightendental.ca to request removal
After you opt out, you will receive a one-time confirmation message acknowledging your request, and we will no longer send you SMS messages unless you opt back in. For assistance, you may reply HELP to any message or contact our office directly.
Mobile Information Sharing Restrictions
Enlighten Dental does not share, sell, rent, lease, or otherwise transfer your mobile phone number, SMS opt-in data, or consent records to any third parties or affiliates for marketing or promotional purposes. This restriction applies to all mobile information collected through any channel, including website forms, phone calls, in-person visits, and patient intake documentation.
The only circumstances in which we may share mobile information are:
- Service Providers: We may share information with trusted third-party service providers (such as our SMS messaging platform, appointment scheduling software, or practice management system) solely for the purpose of delivering text messages or providing services to you. These service providers are contractually obligated to protect your information and use it only for the services they provide to us.
- Legal Compliance: We may disclose mobile information if required by law, court order, subpoena, or other legal process, or if necessary to protect our legal rights or comply with regulatory requirements.
- With Your Explicit Consent: We may share information when you have given us explicit, written permission to do so for a specific purpose.
Mobile opt-in data and consent records are never used for any purpose other than facilitating the communications you have requested.
Consent Records
Enlighten Dental maintains records of SMS consent, including the date, time, method of opt-in, and any subsequent opt-out requests. These records are stored securely and used only to verify consent in the event of a dispute or to demonstrate compliance with applicable telecommunications laws and regulations, including the Telephone Consumer Protection Act (TCPA), Canadian Anti-Spam Legislation (CASL), and CTIA messaging guidelines.
Email Communications
By providing your email address to Enlighten Dental, you consent to receive emails from our practice. These emails may include appointment reminders, practice updates, promotional offers, newsletters, educational content, and other communications related to our services. You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting us directly. Email opt-in data is treated with the same privacy protections as mobile information and is not shared with third parties for marketing purposes.
Our Use of Cookies
Cookies are small files sent to your web browser from a server and stored on your computer or mobile device. They allow enlightendental.ca to improve your user experience by collecting and remembering information about your preferences when using the site. Cookies can be accepted or declined. Cookies cannot grant access to your computer or any of the information it contains.
Most browsers automatically accept cookies, but you can change your settings to decline cookies if you wish. However, declining cookies may keep you from taking full advantage of the features on our site.
Learn more about managing cookies in commonly used browsers:
Google Chrome: https://support.google.com/chrome/answer/95647
Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Google Ads Remarketing
We use Google Ads Remarketing to advertise our services across the web and to provide marketing that is relevant to you. By placing a cookie on your browsing device, Google Ads Remarketing displays ads tailored to you based on the parts of our site that you visit. This cookie does not identify you personally or grant access to your computer. Instead, the cookie acknowledges that you visited a page, resulting in the placement of ads related to that page topic. You can choose not to participate in Google Ads Remarketing by visiting Google Ads Settings. You can choose not to participate in any third-party vendor's use of cookies by visiting this page.
Google Analytics
Google Analytics is a tool that records data pertaining to how users find and interact with our website, including search terms used and the amount of traffic that certain pages attract. We use this information to improve the user experience and make enlightendental.ca easier to find for those who can benefit from our content. As with Google Ads, Google Analytics relies on cookies to collect this information. You can opt out of participating in Google Analytics and cease receiving related cookies by following these instructions.
Facebook Lead Ads
Facebook Lead Ads are advertisements we place on Facebook that allow you to submit your personal information directly to us so that we can contact you and discuss your interest in our services. The terms of this privacy policy apply to all personal information submitted through a Facebook Lead Ad. We do not target minors through Lead Ads, and information collected through these ads is subject to the same protections outlined in this policy, including the restrictions on sharing mobile information.
Bing Ads Data Collection
Bing Ads uses anonymous cookies to collect data regarding user actions on advertisers' websites. We use Bing Ads to learn how often users click our advertisements, how long users spend on our site, how often they visit, and other anonymized data. If you do not wish to participate in Bing Ads data collection, please follow the instructions outlined on this page.
Our Data Storage
Enlighten Dental retains all ownership rights pertaining to databases, software, codes, designs, and all other internally developed applications used to provide our website and services. You retain all rights to the data you submit to enlightendental.ca. We work with trusted third-party vendors and hosting companies in order to provide the networking, storage, software, hardware, and other technology needed to provide our services. All third-party vendors are required to maintain appropriate safeguards to protect your information and are contractually prohibited from using your data for purposes outside of providing services to us.
Children's Privacy
Enlighten Dental does not knowingly collect personal information from children under the age of 13 without verifiable parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@enlightendental.ca and we will take prompt steps to remove the information.
Managing Your Personal Information
We take every measure to give you access to your personal information. You can correct errors or remove your information altogether at any time, as long as the preservation of this data is not required by law or for genuine business purposes. To initiate this process, you must identify yourself and the information you wish to access, modify, correct, or remove. We reserve the right to refuse requests that endanger the privacy of others, are unrealistic, would require unreasonably extensive technical effort, or require unauthorized access. When users are granted access to their personal information, this is provided free of charge unless it requires substantial effort on our part.
If you would like to access, change, or remove your personal information, please contact us. If you wish to remove your information, we will do so within 7 business days of receiving your request, except where retention is required by law or for legitimate business purposes.
Privacy Policy Changes
We may update or change our privacy policy from time to time to reflect changes in our practices, legal requirements, or industry standards. When this happens, we will post a notification on our website and update the "last updated" date at the bottom of this page. Material changes to how we handle your personal information will be communicated more prominently. These changes are effective starting the date they are posted. Your continued use of our website following any updates constitutes your acceptance of the revised privacy policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
- Enlighten Dental
- 805 West Broadway, Ste 701, Vancouver, BC V5Z 1K1
- Phone: (604) 876-9228
- Email: info@enlightendental.ca
This Privacy Policy was last updated on April 10, 2026.